We thought you might like a behind the scenes look at the new Allan Gray TV commercial, 'Legend'.
We teamed up with Director Keith Rose, from Velocity, who shot 'Beautiful', the last Allan Gray commercial.
We used a whole whack of different techniques to recreate the legend, ranging from prosthetics to look-alikes, body suits and body doubles. And made use of an armory of post production techniques like CG enhancements and face replacements.
The prosthetics were created by Ashleigh Powell and Rob Carlyle from CFX, the same team that created Morgan Freeman’s face as Madiba in ‘The Human Factor’.
The shoot took place over a month, in dozens of different locations.
Alix-Rose and Ashleigh on set. After 10pm and 12 hours of shooting, things tend to go a little wonky.
Karin with awesome agency TV Producer, Caz Friedman, at one of a dozen wardrobe calls.
Annelize Fourie from Allan Gray and Head of Art, Karin Barry-McCormack frame up for Keith.
For you metal heads out there, the cars we used on the racing track were a P4 Ferrari and a 917 Porsche. Worth about 30 million dollars in the real world.
Annelize, Karin and Laurel Mader make nice nice with the owners of the $30 000 000 cars. Clever girls.
Alistair King and JD discuss the merits of water vs scotch. Scotch wins.
Spot the photo op.
Copywriter, Paige Nick.
Account Exec, Bobbi Van Stittert.
And you remember Annelize.
There were only two replica 550 RSK Porsche Spiders available to us for use in the accident scene. The one we ended up using was a right hand drive, which we recreated as a left hand drive by flipping the entire shot, which meant all the decals and number plates had to be put on backwards.
There were only 28 or 30 of this car ever made. We had to take it for a spin.
Post production took almost three months by the team at Black Ginger, none of whom saw the light of day or their families for the duration of the project.
Marco Raposo de Barbosa headed up the team at Black Ginger. When asked which were the most challenging shots in the commercial from a post production perspective, Marco said; “Shots one through forty three.”
Marco is the one in the brown t-shirt.
(From left to right: Tristan, Assistant AD and 'Master of the Boards'; Grant Davies, Velocity Producer and Magician; Karin and Marco 'the Genius from Black Ginger'.)
Even more credits:
Allan Gray:
Tracy Hirst – Marketing Manager
Henk Pieterse – Head of Marketing
Annelize Fourie – Marketing Support
Rob Dower– Chief Operating Officer
Johan de Lange – Director Investor Services
King James:
Executive Creative Director – Alistair King
Head of Art – Karin Barry-McCormack
Copywriter – Paige Nick
Agency TV Producer – Caz Friedman
Managing Director – James Barty
Client Service – Laurel Mader, Bobbi van Sittert
Velocity:
Keith Rose - Director
Grant Davies – Producer Velocity
Tristan von Berg – Creative Assistant/head of research
Kerry Rose – production manager
Annelise Bosch – First AD
Ricky Boyd – Editor Deliverance
Barry Donnelly Waterfront Post – Audio and Mix
Stefan Nilsson/Theo Crous (Bellville Studios) - Music
Black Ginger:
Marco Raposo de Barbosa – Comp Supervisor
Eddie Addinall – Flame artist
Tracy –Lee Portnoi – head of production
Ashleigh Ryan – Nuke Compositor
Rob Muir – Matte Painter/Compositor
Angelo Collinicos - Compositor
Sean Monovic – 3D tracker
Marc Bloch – Executive Producer
