At last! This has been simmering for quite some time now, but the team has finally got their act together. Of course, as Murphy's law would have it we're also having major issues with our internet lines so you may or may not get access to the site today. Here's the full press release for the launch of our new social media / dialogue marketing division:
February 2009, King James Group has created a dialogue marketing team to integrate social media, word-of-mouth and community building activity across its campaigns. Formed with a unique creative team structure that pulls in talent from across the different agencies within the group, +one blends PR, web, media, design and advertising skills to create an entirely new marketing discipline.
The team has been made up of a number of individuals with a strong track record in social media as marketers, but more importantly as active community participants, bloggers and networkers. This group will pull in talent from across the agency as needed to create seamlessly integrated, community building campaigns.
“The launch of +one is just one way in which the King James Group is adapting to the rapidly changing consumer and media environment. Our unique creative structure allows us to focus on new ideas and methodologies and draw from a diverse range of skills to build campaigns that traditional or specialist agencies operating in silos simply cannot match,” said James Barty, group chief executive.
“To be successful in today’s marketing world, which is increasingly about dialogue and less about one way flows of information, we need to reinvent how we act as communicators. Many brands are failing when it comes to creating conversations with their consumers because they don’t understand the etiquette and community structures of new media platforms. +one is designed to turn the marketing monologue into a dialogue in an informed and credible way” added Barty.
The +one team is already working for clients such as Parmalat Steri Stumpie, brandhouse, kulula, ghd and KWV Wines, amongst others.
For further information on +one visit: www.plus-one.co.za or contact Dan Pinch
021 469 1575
082 454 4617