The 1st 2 executions of the new Steri Stumpie look and feel / messaging campaign went up last week. Mark, Alex and Ryan, who worked on the campaign, are pretty amped to see it finally happen since it took a long time and many late nights to create the paper sets. Read more about the thinking / behind-the-scenes on the campaign here.
There is lots more to it that will be rolling out over the course of the year, including an online piece, an Official Unofficial Ambassador Campaign and a lot of CRM. Watch this space.
