Well done to Copywriter Paige Nick and Art Director Karin Barry on producing the work for the latest Eagles Campaign. Shamelessly copied from the blurb on 10and5:
"Together with brave client, Mike Vale at Independent Newspapers, King James have created a series of posters, print ads and magazine ads as well as an engaging and unique website created with their digital partner Mnemonic, to tell people in the industry about this year’s Eagle Awards.
The theme for this year’s awards is based on a human truth that’s just about as old as creativity itself. Since the beginning of time creatives have gone to great lengths to crack that stonker of an idea. From enduring sleepless nights, to sweating bullets, inhaling vodka or selling their souls to the devil. Then when they finally crack it, the hard work has only just begun. These days budgets are smaller, time is shorter, the logo will always need to be bigger and every year The Eagles judges are tougher. Hey, nobody said it was easy."
Click here to check out the Eagles Website, created by Mnemonic. And yes, some have said it's not clear whether the cactus is going in or out, but either way... nobody said it was easy, right?
